Increasing the Chances of Success with Product Launches: Will Your Product Pass The Ultimate Test?
Few events are fraught with more opportunity and risk than the launch of a product.
Predicting uptake can be very uncertain. Overproduction or underproduction can kill a product. So too can missed marketing positioning, messaging, under-spending, or overspending. Lack of preparedness for competitive responses, channel conflict, and cannibalization doom other products.
To manage these risks, Kaiser Associates has developed a proprietary ten-point checklist to stress test our client’s product launch efforts and identify weak points while there is still time to address them.
Just as NASA, before they launch a rocket, goes through an exhaustive pre-launch checklist to make sure the pre-work is up to snuff, all systems are ‘go’, and nothing is being left to chance, Kaiser too works with our clients to provide an objective viewpoint – whether they are at T-minus three months, six months, twelve months, or more.
To join Kaiser’s community of Product Launch professionals, and gain additional perspective on our work, follow the link for our whitepaper;The Kaiser “Product Launch Checklist”: An Issue-Based Approach to Increasing The Likelihood of a Successful Launch.
In the report you will learn:
- The ten specific areas that must be addressed to increase the chances of success
- Which areas are the most likely to cause failure
- How to avoid the most common pitfalls when launching a product
- What leading companies are doing to minimize the risk with their product launches
- How to leverage best practices in product launch
- What critical data many companies often miss that could make the difference between success and failure
- Where last-minute refinements can eliminate obvious risk
No matter how much research has been done in advance, no matter how many demand forecast models have been built, no matter how much of the marketing mix has been planned, there’s so much at risk with the launch of a product that an objective perspective can make the difference between a successful launch and a flop.
Click here to access our free whitepaper:Product Launch Checklist
