The global media and entertainment industry is flush with opportunity, but also with tremendous challenge, and uncertainty. New distribution channels, rapidly changing technologies, changing advertiser needs, and increasing audience fragmentation are requiring media and entertainment companies to consider new business models, place big bets and constantly challenge today's conventional wisdom. Audience behavior that is proving to be fleeting in character, rather than demonstrating traditional values such as viewer loyalty, brings added complexity to the industry. The continued fast growth of online and mobile media outlets, digital streaming audio and video distribution, blogs, online gaming and other services and innovative business models have created new delivery platforms and lower entry barriers.
Kaiser Associates helps clients in the media and entertainment industry capitalize on new opportunities, navigate the environment with greater certainty, and gain a competitive advantage. The primary drivers of success or failure in today's media and entertainment landscape include:
- Consumer Behavior and Participation: Increased consumer participation in shaping the online media landscape, e.g. user-generated video content, a trend towards personalization of online experiences - communication, entertainment and news delivery, expanding demographics, as well as increasingly technology-savvy and design-driven consumer tastes can create opportunities for emerging as well as established industry players, but also present challenges to those not able to adapt quickly enough to consumer needs and desires
- Technology Enhancement: Rapid technological evolution of products, services and delivery channels across the industry, while continuing to drive profits for both hardware and content providers, has increased the need for differentiation, customer need comprehension, and user-friendliness
- Operational Effectiveness and Capability Building: Execution on core activities such as customer acquisition and retention and cost optimization, while building new capabilities to keep up with the rapidly changing competitive environments
Kaiser Experience
Kaiser Associates has guided leading companies in the broadcast, print media, digital music, cable, consumer device, and video gaming industries through the dynamic forces that shape their markets, provided competitive strategies, and helped develop winning product differentiation and value generation strategies. Kaiser works with media companies, distribution companies, production companies, and organizations that use media to reach audiences. Kaiser is a world-wide leader in providing original market insights to drive business strategy.
Examples of recent work completed for media and entertainment clients include the following:
- Developed digital music strategy for leading media distribution company
- Led market opportunity analysis for a major video gaming platform manufacturer
- Conducted organizational design analysis for a major broadcast client - capitalizing on opportunities to integrate operations from various media platforms
- Created strategy for optimizing newsroom operations for a broadcast television client
- Helped a consumer device company design an improved supply chain model that considers the inherent risks with new product
Media and entertainment client work will often leverage Kaiser's Innovation Practice and other performance improvement, growth and strategy services.
