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Double Your Profits - 78 Ways to Cut Costs, Increase Sales and Dramatically Improve Your Bottom Line in 6 Months or Less
Robert Fifer Published 1993 Washington Post : In Electric Company Bob Fifer, chairman of Vienna based Kaiser Associates Inc. and author of "Double Your Profits," has found a way to double his book sales. In bookland, an endorsement can be worth a thousand copies. And, it seems the $23.95 book, printed by Fifer, has caught the eye of John F. Welch Jr., chief executive of General Electric Co. Bruce Bunch, a spokesman for GE, said Welch ordered about 125 copies for the company's top officers because it described in "simple and easy terms" ways to keep costs down and profit up. The 255 page book contains 78 tips to trim expenses, increase sales and improve earnings in six months or less. While Welch hasn't ordered management to read the book, the recommendation to top brass has resulted in 1,500 orders from other GE managers not on the original handout list. Cindy Skrzycki, Tracy Grant and Michelle Singletary Washington Post, WashBiz October 18, 1993  Branding in Retail Financial Services Capitalising on untapped value Kaiser Associates Published 1998  "Having a brand will be the difference between surviving and not surviving in retail financial services"- Desmond Hudson, Managing Director, Britannia Life "In financial services, channels are becoming the brands"- Hans J. Lange, Director, Deutsche Bank "Financial services is about what you deliver, not what you promise"- Nick Deutsch, Managing Director, First Mortgage Group
In a single source, Branding in Retail Financial Services provides an
authoritative guide to the issues of brand building and management in
retail financial services. Based on case studies and in depth
interviews with leading brands both within and outside retail financial
services, showing actual practice, this extensive management report
outlines the issues and indicates the profitable way forward. Read
Branding in Retail Financial Services to find out
The value of building brands to financial service organisations (FSOs) The obstacles to overcome that have led FSOs to fail in their brand building What FSOs can learn from other industries and new entrants How FSOs can assess the current state of their brand How FSOs can build their brands through consistent delivery of the brand values at distribution channels How FSOs can maintain brand strength through internal promotion to ensure that corporate and brand values are unified How FSOs should approach globalisation in branding How FSOs can measure the success of their brand strategy in quantitative terms.
Order Information
Copies of Branding in Retail Financial Services are available from:
Customer Services Maple House 149 Tottenham Court Road London W1P 9LL United Kingdom +44 207-896-2294 +44 207-896-2274 fax
ISBN 1 9019 881 63; Product Code BRR8; £795/US$1,350
© 2006-2007 Kaiser Associates. All copy & images. | |